01 July, 2021Fashion

Fashion trends and their impact on the society

Take a closer look at the negative impact of the fast fashion industry in our environment. Being stylish should not be at the expense of our environment. Ready for the challenge? Best sustainable brands. Low eco-impact. Produced sustainably. Made with waste materials.

This is Fast Fashion: Mass-production of cheap, disposable clothing. Countless new collections per year make us feel constantly out of date and encourage us to keep buying

A man is standing under a cloudy sky in front of a Rocky Mountain range in the desert.
Photo by Kitera Dent / Unsplash

Fast fashion: the monster in our closets

It has become a challenge to wear a garment more than five times. Why?

1) Garment quality is declining every year. As a result, our clothes immediately look faded, shapeless, or worn out.

2) Trends are changing so quickly that we cannot keep up. We continue to purchase just to stay up to date.

The drop in garment prices over the last 20 years has allowed us to buy more and more clothes. We now have 5 times more clothes than our grandparents had. It felt great until we found out what was hiding behind this trend.

In reality, this continuous accumulation of cheap garments is only possible because of a constant reduction of production costs. This, in turn, has serious consequences on our health, our planet, and on garment workers’ lives.

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